In modern cities advertisements are something of people’s constant companion. There are banners watching us from any building, telling us about shops, products and stuff customers just must buy. In a Polish city of Gdańsk citizens decided to fight against background noise from street ads, so the majority of such banners were removed. Was it a nice decision? Of course it was!
In Gdańsk, Poland, they started to control outdoor advertising and that’s what they’ve got
According to Mad White, during 2 years they needed to remove advertisement images set until April 2, 2018. All commercials and billboards that had been operating in the city must have been removed. As a result, about 90% of separate banners and a large number of advertisements on building facades disappeared.
The end of the two-year period of the fighting against annoying ads came in the time of Covid-19. That is the reason why some banners haven’t been taken off. However, during the 2 years, Gdańsk has been notable transformed.
The period of time when ads and banner owners should have adjusted them to the new rules finished in 2020
Uchwała Krajobrazowa Gdańska — organization that controls outdoor advertising and banners in Gdańsk, Poland
Just recently the organization has shared the results of its work
Thanks to the strict outdoor advertising regulation, the city has changed
Annoying ads and banners which spoiled city architecture has disappeared
Now advertisements don’t offend anyone’s eyes, so people can finally see building facades
